YiMing SS/2015

Gao YuanYuan x Cartier

portfolio

Celebrity,Jewellery

Anna Emoré

portfolio

Commercial,Fashion

Loooop

portfolio

Branding,Print,Campaign

Les Amis Jewellery

portfolio

Commercial,Jewellery

Zhang YuQi

portfolio

Celebrity,Fashion

Photo shooting and art direction for celebrity Zhang YuQi, featured in wedding magazine Darizi

A sweet storm

portfolio

Fashion

Red is the new black

portfolio

Commercial,Fashion

A world of christmas warmth

portfolio

Digital,Video,Campaign

For Shangri-La's 2015 festive social campaign, we created a magical animated advent calendar for both Instagram and WeChat that followed the journey of a Christmas Star travelling to earth, and welcomed by a myriad of whimsical creatures and characters.

Released over 25 days, each 15-second episode features the Star visiting a new global Shangri-La destination where it's met with warmth and kindness - bringing to life the kind of welcome guests can expect to feel when they visit the Shangri-La. If viewers screen-grabbed the moment the Star's heart glowed, then reposted it, they stood a chance to win prizes and stays in their hotels.

The story became a great vehicle to showcase Shangri-La's global footprint, as well as the brand values of warmth and hospitality. The beautiful visuals also encouraged engagement across the platforms – which are heavily influenced by visual appeal.

The characters from the episodes also featured in collateral at hotels – creating a seamless experience from online to offline for fans visiting the properties.

From tigers to manatees, icy tundra to deepest seas, every step of the incredible journey was painstakingly animated by a team of international talents at Cirkus, under the leadership of Romain Borrel, featuring artists from as far afield as Auckland and Shenzhen.