Rain Lee

Autumn fairy

portfolio

Fashion

Les Amis Jewellery

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Commercial,Jewellery

A world of christmas warmth

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Digital,Video,Campaign

For Shangri-La's 2015 festive social campaign, we created a magical animated advent calendar for both Instagram and WeChat that followed the journey of a Christmas Star travelling to earth, and welcomed by a myriad of whimsical creatures and characters.

Released over 25 days, each 15-second episode features the Star visiting a new global Shangri-La destination where it's met with warmth and kindness - bringing to life the kind of welcome guests can expect to feel when they visit the Shangri-La. If viewers screen-grabbed the moment the Star's heart glowed, then reposted it, they stood a chance to win prizes and stays in their hotels.

The story became a great vehicle to showcase Shangri-La's global footprint, as well as the brand values of warmth and hospitality. The beautiful visuals also encouraged engagement across the platforms – which are heavily influenced by visual appeal.

The characters from the episodes also featured in collateral at hotels – creating a seamless experience from online to offline for fans visiting the properties.

From tigers to manatees, icy tundra to deepest seas, every step of the incredible journey was painstakingly animated by a team of international talents at Cirkus, under the leadership of Romain Borrel, featuring artists from as far afield as Auckland and Shenzhen.