Jacky Cheung & Tang Wei

A world of christmas warmth

portfolio

Digital,Video,Campaign

For Shangri-La's 2015 festive social campaign, we created a magical animated advent calendar for both Instagram and WeChat that followed the journey of a Christmas Star travelling to earth, and welcomed by a myriad of whimsical creatures and characters.

Released over 25 days, each 15-second episode features the Star visiting a new global Shangri-La destination where it's met with warmth and kindness - bringing to life the kind of welcome guests can expect to feel when they visit the Shangri-La. If viewers screen-grabbed the moment the Star's heart glowed, then reposted it, they stood a chance to win prizes and stays in their hotels.

The story became a great vehicle to showcase Shangri-La's global footprint, as well as the brand values of warmth and hospitality. The beautiful visuals also encouraged engagement across the platforms – which are heavily influenced by visual appeal.

The characters from the episodes also featured in collateral at hotels – creating a seamless experience from online to offline for fans visiting the properties.

From tigers to manatees, icy tundra to deepest seas, every step of the incredible journey was painstakingly animated by a team of international talents at Cirkus, under the leadership of Romain Borrel, featuring artists from as far afield as Auckland and Shenzhen.

Nike WeChat+

portfolio

Digital,Campaign

Young women in Hong Kong are often faced with many challenges. They have big aspirations; but the different pressures of society often become their barriers, preventing them from reaching their goals. We want women to realise how running can be empowering to them both physically and mentally. Merging two of the most popular apps in China: WeChat and Nike+, NIKE WECHAT+ was born. This mobile platform included a personal 8-week training program, performance monitor, networking tools, GPS tracking, news update, content sharing and unlockable reward features to prepare and transform each person for their big day: the Nike Hong Kong Womens Race 2015.